Terms of Service

Agreement

These Terms of Service (“Terms”) are an agreement between you and [Company legal name], [Registered address], [Country of incorporation] (“we”, “us”), for the LookFlex website and iPhone app (together, the “Service”). By using the Service, or by ticking the box before your first scan, you agree to these Terms and to the policies they mention, including the Privacy Policy, Acceptable Use Policy and Subscriptions and Refunds. If you do not agree, do not use the Service.

Who can use LookFlex

• You must be at least 16 years old. The Service does not offer face analysis to anyone younger.
• If you are under 18, or under the age of majority where you live, you confirm that a parent or legal guardian has reviewed and agreed to these Terms with you, and that you have their permission for any purchase.
• You must be able to form a binding contract and must not be barred from using the Service under the laws that apply to you.

The service

LookFlex measures facial proportions, symmetry and skin from a photo, gives you scores and a personalised daily plan, and offers optional features such as an AI coach and the Lab, which generates illustrative images. Most of the work happens on your device, and your data is stored on your iPhone. An account is optional, as the next section explains, and your Pro subscription belongs to your Apple Account. The free tier and the paid Pro tier are described on our pricing page and in the app.

Your account

• You do not need to sign in. The first time you open the app, it creates an anonymous LookFlex account for that installation. It holds no personal details, and it is what lets limits, purchases and Lab credits work.
• Signing in is optional. You can sign in with Apple or with a code we send to your email address. Signing in lets you use your account on another iPhone and, if you keep backup on, brings your results and progress with you. Photos are never backed up. An account has one sign-in method, so signing in a different way gives you a separate account. The first time you sign in, the account gets one free Lab credit. The Privacy Policy lists what an account holds.
• Account security. Anyone who can use your iPhone, your Apple Account or your email inbox can sign in to your LookFlex account, so keep them secure and do not share a sign-in code with anyone. Tell us at [email protected] if you think someone else has used your account.
• Signing out keeps your data on your iPhone and returns the app to an anonymous account.
• Unused accounts. We delete a backup when its account has not been used for 35 months, and an anonymous account with no purchases after 12 months without use.
• Deleting your account. Profile, then Delete account deletes your account and the data linked to it on our servers, including any backup and unused Lab credits, revokes the Sign in with Apple token, and erases the app's data on your iPhone. It cannot be undone. It does not cancel an Apple subscription: cancel that in your iPhone's Settings, as described in Subscriptions and Refunds.

AI outputs are estimates

• Do not rely on any output as a fact or as the sole basis for a decision about your health, appearance, treatment or spending.
• Lab images are AI-generated illustrations. They are not predictions of what any product, procedure or routine will do for you, and they may contain errors or artefacts.
• The coach is an AI. It is not a person, a doctor or a licensed professional, and it can make mistakes.

Not medical advice

The Service is a wellness and grooming tool. It is not a medical device and does not diagnose, treat, cure or prevent any disease or condition. Nothing in the Service is medical, dermatological, nutritional or psychological advice. Always ask a qualified professional about health concerns. Read the full Medical Disclaimer.

Your photos and data

You keep all rights in your photos and the information you enter. You give us a limited licence to process them only as needed to provide the Service to you, as described in the Privacy Policy and the Biometric Data Policy. We do not use your content to train AI models and we do not use it for advertising.

You must only upload photos you have the right to use. You may scan your own face, or the face of another adult who has given you their consent to do so. You must never scan, upload or edit an image of a child or of anyone under 16, other than yourself if you are 16 or 17.

Acceptable use

You must follow our Acceptable Use Policy. In short: do not use the Service to harm, rate, shame or harass anyone; do not create misleading or sexual images of real people; do not try to identify people from their faces; and do not attack, overload, scrape, reverse engineer or get around the limits of the Service.

Subscriptions and Lab credits

Pro is a subscription that renews automatically until you cancel. Lab credits are sold in packs and used one per Lab generation. Prices, billing, cancellation, refunds, the EU and UK right of withdrawal and credit rules are set out in Subscriptions and Refunds, which forms part of these Terms. You buy through Apple's App Store, and Apple's terms apply to those purchases.

A subscription follows your Apple Account and unlocks Pro in one LookFlex account at a time: the last one that bought or restored it. If you use Restore Purchases in another LookFlex account, Pro moves to that account. A subscription can change LookFlex account at most three times in 30 days. Lab credits are held in your LookFlex account, and Restore Purchases does not add a credit pack a second time.

Intellectual property and your licence

The Service, including its software, design, text, guides, illustrations, scoring methods and the LookFlex name and logo, belongs to us or our licensors and is protected by intellectual property laws. We give you a personal, non-exclusive, non-transferable, revocable licence to use the Service for your own non-commercial purposes in line with these Terms. You may not copy, modify, distribute, sell or lease any part of it, or use our name or logo, without our written permission, except as the law allows.

As between you and us, you may use your results and Lab images for personal, non-commercial purposes, such as keeping or sharing them. We do not claim ownership of them. AI-generated images may not be protected by copyright, and similar images may be generated for other people.

Feedback

If you send us ideas or suggestions, you allow us to use them freely, without payment or obligation to you. Please do not send us anything you consider confidential.

Third-party services

Purchases are processed by Apple, Sign in with Apple is provided by Apple, and some features rely on AI providers. Their services are governed by their own terms, and we are not responsible for them. Links to other websites are for convenience; we do not control them.

Availability and changes to the service

We work to keep the Service available and accurate, but we may change, suspend or remove features, including AI features, to improve the Service, for security, or because a provider changes or ends its service. Fair-use limits apply to scans, coach messages and Lab generations to keep the Service available for everyone, and our servers apply them. If we remove a paid feature that is a main reason you subscribed, you may cancel, and we will help you get the unused part of your current period refunded through Apple.

Disclaimers

To the fullest extent the law allows, the Service is provided “as is” and “as available”. We make no warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy and non-infringement, and we do not promise that the Service will be uninterrupted, error-free or produce any particular result.

Some jurisdictions do not allow these exclusions. If you are a consumer, you keep the rights the law gives you, for example under the UK Consumer Rights Act 2015 or EU consumer law, and nothing in these Terms limits them.

Limitation of liability

To the fullest extent the law allows, we are not liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, data or goodwill, arising from or related to the Service. Our total liability for all claims relating to the Service is limited to the greater of the amount you paid for the Service in the 12 months before the claim arose and 50 US dollars.

Nothing in these Terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be limited by law. If you are a consumer in the EU, EEA or UK, we are responsible for loss you suffer that is a foreseeable result of our breach of these Terms or our failure to use reasonable care, but not for losses to your business.

Indemnity

If you use the Service in breach of these Terms or the law, or upload content you had no right to use (including a photo of another person without their consent), you agree to cover our reasonable losses and costs from any resulting third-party claim, to the extent the law allows. This does not apply to consumers where the law does not permit it.

Termination

You can stop using the Service at any time. To remove your data, use Delete account in the app; to stop paying, cancel your subscription as described in Subscriptions and Refunds. Deleting your account does not cancel a subscription. We may suspend or end your access to the Service, or to features that use our servers, if you seriously or repeatedly breach these Terms, if the law requires it, or to protect others. Where reasonable, we will tell you why. If we end your access to Pro without cause, we will help you get the unused part of your period refunded through Apple, and you should cancel the subscription with Apple so that it does not renew. Sections that by their nature should continue (such as intellectual property, disclaimers, liability, indemnity and governing law) continue after termination.

Governing law and disputes

These Terms, and any dispute or claim arising from them or the Service, are governed by the following law and courts: [Governing law and venue, e.g. the laws of England and Wales].

If you are a consumer, you also keep the protection of the mandatory laws of the country where you live, and you may bring proceedings in your local courts. Before starting a formal dispute, please email [email protected] so we can try to resolve it. EU consumers can also use their national consumer dispute resolution bodies.

Changes to these terms

We may update these Terms, for example when we add features or the law changes. We will change the date at the top and, for material changes, tell you in the app or on our website at least 30 days before they take effect. If you keep using the Service after that, the new Terms apply. If you do not agree, stop using the Service and cancel any subscription before the change takes effect.

General

• These Terms and the policies they mention are the whole agreement between you and us about the Service.
• If a court finds part of these Terms unenforceable, the rest stays in effect.
• If we do not enforce a right straight away, we can still enforce it later.
• You may not transfer your rights under these Terms. We may transfer ours to another organisation, for example in a merger, and it will not reduce your rights.
• We are not responsible for delays or failures caused by events outside our reasonable control.
• These Terms are written in English, which is the version that applies.

Contact

Email [email protected] for legal matters or [email protected] for help with the app.